With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.• Hair Type: All Hair Types • Health Facts: Paraben-Free, Aluminum-Free • Product Warning: Not recommended for those with sensitive skin • Product Form: Gel • Includes: Gloves • Beauty Purpose: Hair Coloring • Processing Time: 25 minutes

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L'Oréal L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - 1 kit