What it is: A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. What it does: Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. Research results: In a consumer panel survey of 31 women for 4 weeks: - 97% said it visibly lifts lashes - 87% said it gives long-lasting curl - 94% said eyes look more wide open Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top. This product is an Allure Best of Beauty award winner.

Benefit Cosmetics Mini Roller Lash Curling & Lifting Mascara 0.14 oz/ 4 g

It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.Curl Power!97% said it visibly lifts lashes*87% said it gives long-lasting curl*94% said eyes look more wide open**Consumer panel survey on 31 women after 4 weeksHOW TO APPLY: The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.BEAUTY TIP:For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief! DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY....

Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - 0.14oz - Ulta Beauty

It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.Curl Power!97% said it visibly lifts lashes*87% said it gives long-lasting curl*94% said eyes look more wide open**Consumer panel survey on 31 women after 4 weeksHOW TO APPLY: The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.BEAUTY TIP:For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief! DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY....

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Benefit Cosmetics Mini Roller Lash Curling & Lifting Mascara 0.14 oz/ 4 g